Tudor was established by Hans Wilsdorf (the founder of Rolex) as a sister brand intended to offer quality Swiss watches at a more accessible price point while leveraging Rolex’s reputation for reliability. Wilsdorf wanted Tudor to share key Rolex innovations—notably the famed waterproof Oyster case and the Perpetual self-winding rotor—features Wilsdorf allowed no other watches to use at the time.

Early Tudor models used Rolex-manufactured cases, crowns, and bracelets, essentially benefiting from Rolex’s engineering and quality control.

The Tudor name was inspired by the Tudor dynasty of England, with the brand initially adopting the Tudor rose emblem (from the “War of Roses”) on its dials. In 1969, as Tudor’s design language evolved toward more technical, tool-oriented watches, the rose logo was phased out and replaced by the Tudor shield emblem that conveys a symbol of strength and reliability and remains in use today.

Throughout the mid-20th century, Tudor watches were marketed as a fusion of Rolex’s proven durability with more affordable movements (often sourced from Swiss ébauche makers like A. Schild or later ETA). This close relationship meant that vintage Tudors are essentially “Rolex-built” externally, but powered by robust off-the-shelf calibers.

The reference 7926 is a rare Tudor model features an alarm function unique for its time, and if you are looking for something with the iconic rose logo, this example stands out as a historic model with a beautiful patina and a razor sharp, unpolished case. The Tudor Advisor is an amazing off beat model within the Tudor catalog. The Advisor came into production in the late 1950s and holds a significant place in the Tudor/Rolex family since it was the only alarm watch the two brands ever produced.

The Advisor Reference 7926 is the only alarm watch produced by Rolex Tudor.

*Introducing a new Tudor watch —Vintage Advert from Rolex Circa 1958.*

With the upcoming Summer Spendor Auction Lot #3097 on offer is a top-grade vintage piece with a very useful alarm complication today as it was in the 50s and 60s. The Tudor Advisor is a manual wind mechanical watch with the additional manually-wound alarm function (hence the two crowns) and powered by the Adolph Schild manual-winding caliber 1475 with alarm function.

This vintage watch is aged perfectly and looks and feels great on the wrist. As is typical of watches from the 50s and 60s, this example is small and measures about 35mm without the crowns. The lug style and case shape give it the feel of a larger, more modern watch. However with the drilled holes on the lugs, and with 18mm lug width, this is a “strap monster” and finding a strap would be an endless joy.

Lot #3091: Shows expected signs of wear of a watch this age and with some dial discoloration of the top quarter of the dial between 8:00 and 1:00, as well the edge of the dial from 4:00 to 6:00, and under certain light conditions, presents a champagne appearance.

By the 1950s, Tudor had firmly established itself as a maker of reliable watches often advertised with imagery of working professionals to emphasize an instrument of toughness and precision. It was in this context that Tudor embarked on a particularly distinctive venture by creating an alarm wristwatch — which is something Rolex never produced.

The Tudor Advisor was first introduced in 1957 with the reference 7926 and became the model that highlights both Tudor’s dependence on Rolex engineering, juxtaposed with the company’s willingness to venture into innovative complications. The Tudor brand went on to develop its own identity as a “laboratory” for innovation within the Rolex family, offering dependable tool watches that upheld Rolex’s standards while exhibiting Tudor’s unique flair.

A sophisticated timepiece that epitomizes Tudor's commitment to both elegance and functionality, the Advisor is as a very unique alarm wristwatch that reminds its wearer of whatever upcoming appointment, meeting or other such event. Housed in a sleek stainless steel case on an Oyster bracelet and with a polished steel bezel, the Advisor’s most notable construction detail is the use of dual crowns, as its alarm function is not set or wound through the same crown that winds and sets its time-keeping functions.

Fitted with a sunburst silver dial, that gives off a champagne color depending on the light, and adorned with applied hour markers, the Advisor’s display highlights its alarm function’s distinctive red hand that adds a touch of vintage flair to its design. The markers have developed a charming brown patina over time and the alarm hand retains its vibrant red color.

*With a sunburst silver dial, the Advisor's display allows its deep red alarm hand to stand proudly against its bright backdrop as it highlights its prized function.*

The case design boasts a stainless steel construction with an Oyster bracelet and flat polished bezel, the Advisor's no-frills design is emboldened by its use of dual crowns that power its alarm function and time-keeping functions.

Produced up until 1968, the Advisor showcases Tudor’s historical endeavors to produce tool-inspired timepieces for the everyday wearer who needed a reliable watch to perform tool-like functions. The reference 7926 is an incredible model and “a watch with a future” as it was originally advertised. Measuring 34.5mm in diameter (41.5mm lug-to-lug) it is also extremely thin for an automatic movement, and measuring only 10mm in thickness. Additionally Lot #3091 is paired on its original rivet bracelet which is still incredible firm and has the Rolex five-pointed crown on the clasp.

*Lot #3091 is accompanied by the original Rolex box*

Vintage Tudor Advisor 7926: The Only Rolex-Linked Alarm Watch You Can Own!

The Advisor also comes with the original box with the Rolex branding, and although we do not know the service history of this watch, it is running great and keeping excellent time. With a great history in Swiss watchmaking and as an alarm watch, the Tudor Advisor is certainly a charming and versatile piece.

Discover the rare Tudor Advisor Ref. 7926—the only alarm watch ever linked to Rolex, with its rich history, unique features, and why this vintage piece belongs in your collection.

Now available during the Summer Splendor Auction.

If you would like to find out how to make this timepiece part of your collection, or for questions and assistance with registration, please telephone: +1 (207) 354-8141

Don't miss this top grade example!
⏳ Time is ticking—secure your spot and register today before this classic sails away!

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